Open-source product engineering / Video workflow tooling

Reelora.

A preservation-first automatic Reel director, FFmpeg renderer, MCP adapter, and installable ChatGPT Skill for turning raw or already-generated footage into structured vertical video edits.

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01 / THE PROBLEM

Make the process visible.

Automated editing can easily become a pass-through resize, overuse effects, ignore uploaded sources, or alter the product story. Reelora makes source coverage, real edit changes, audio replacement, crop behavior, and product preservation explicit and verifiable.

02 / THE APPROACH

Turn requirements
into useful work.

The project analyzes source footage, plans shots, reframes landscape input for vertical output, applies deterministic FFmpeg editing, supports multi-source coverage, handles music and premium transitions, and emits audit metadata about the rendered result.

  • Video workflow and product architecture
  • FFmpeg rendering pipeline
  • MCP and ChatGPT Skill adapters
  • Quality validation and audit metadata
  • Release automation and CI

03 / SCOPE & EVIDENCE

What you can inspect.

These notes describe an internal product-engineering project, not a client engagement. Scope and technical descriptions come from the existing WebTayo case study; no performance or commercial outcome is claimed.

Review the linked repository for current implementation details, release history, tests, and documented limitations.

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